Quite awhile ago, I signed up for Mail Chimp. It’s a great program that many authors use to send out their newsletters. I’ve recently started playing with it and wanted to share my experience.
- I reached out on a couple social media sites and had 21 people agree to join my mailing list (many of whom are friends and family).
- I imputed their contact information into the “lists” section on Mail Chimp.
- In the “template” section, I started creating a newsletter (more on that in a minute).
- When I was satisfied with it, I created a “campaign” but only sent it to close family and friends for their feedback.
- The feedback was great, but I have one more problem. I want to include a “freebie” on the newsletter, for all my readers who join. Using a website called InstaFreebie, I created a link for my readers, but the formatting was a mess (it requires a different format than Kindle and Smashwords). So, rather than spending a few hours reformatting my story, I’m looking for a better option. (I’ll let you all know when I find one and share with you how I did it.)
Now, as far as creating my newsletter, I wanted to structure it consistent with my “brand.” Here is a preview of it (in the program):
It’s very simple, but there was one idea that guided me as I created it:
- My newsletter is for my readers, not for me. Therefore, I want to show them I value their time by making it a quick read and sharing information that I think they would want. Hopefully, I was successful in my goal.
Interested in joining my newsletter? Click: Join
Lisa Morrow Official Author Page 