A Street Team is one of the most valuable things an author can have, according to Kevin Kruse. Other writers have stressed this to me over and over again, and yet, I’ve never been given a clear plan on how to actually create one. A few days ago I got my hands on a plan from Kevin Kruse that makes sense, and I’ve been eagerly waiting to share the most important points from his video with all of you.
But first, some of you might be wondering what is a Street Team. It is a group of people who are willing to read the work of an author, often before it is released to the public, and give feedback to the author. Sometimes they catch typos or errors, if that’s how the author wants to use them. But more often than not, they’re people who are ready and willing to leave reviews and “hit the street” for the author, promoting their work as readers and fans.
So how do you create one?
- First, authors are always talking about how important a newsletter is. Well, it is important! You can hit up this list, and email everyone on it, looking for people who want to be a part of your Street Team.
- But how can you get people to sign up for your newsletter? Offering a free gift of some kind, like a book, or goodies, is a great way of encouraging people to sign up.
- You can also use social media (Facebook, Twitter, Instagram, etc.) to simply ask for people who might be willing to join your team.
I’ve started working on my own Street Team, although I’m just starting out. I’ve placed links all over my website, encouraging people to sign up, and offering them a free gift (one of my short stories) for joining. Once I get a good list of people on my newsletter, I’ll reach out to them about joining my team. I’ll let you know how it goes!
Would you like to join my Street Team? Click here to sign up for my newsletter.
Want to see more of what Kevin Kruse suggests? Check out his video!