I’m a writer, not a marketing guru, so I feel like I’m constantly scrambling to figure out how to use all of the tools at my disposal. Today is the day my book giveaway should be starting on Goodreads, and I honestly have no idea how it will turn out. In my research, I found mostly contradictory “facts” about how to have a successful campaign. So, I chose the suggestions that worked best with my current situation, which are as follows:
- Keeping my giveaway short. It’ll only last for one week. But by doing this, I should come up on Goodreads lists as both a giveaway ending soon and a new giveaway. Hopefully, this will bring me more exposure.
- Giving away one copy of my book. Some authors gave up to fifty copies away, but most later decided to only give away one or two copies, saying the results were close to the same. And as a new writer trying to limit my expenses, I thought testing this marketing strategy with just one book was the smartest way to go.
- Including an autographed copy. A lot of authors said this encouraged people to enter the giveaway. No idea if this will matter, but I thought it was worth a shot.
I plan to update all of you on the results of my giveaway, so you can benefit from either my success or my failure. If you’re interested in entering the giveaway, you can find it here: https://www.goodreads.com/giveaway